What is POPSUGAR Play/Ground?


Play/Ground is a day to get pampered, peruse, and play — the POPSUGAR way! Whether you’re looking to sweat, spa, socialize, or shop, enjoy one indulgent day of personalized self-care (you’ve earned it).

POPSUGAR Play/Ground is on Friday, June 2 at ROW DTLA.

How do I create my schedule?


Before you purchase your ticket, check out the schedule page for details of your perfect day. Everything is choose-your-own-adventure, so you’ll want to book your POPSUGAR Fitness Studio class and Zen Zone time slots first. We recommend giving yourself some time in between these two appointments so you can grab a drink, sit back and relax, and experience everything going on in The Hub in between.

What is the difference between The Essential Pass, The Luxe Pass, and The Mini Pass?


POPSUGAR Play/Ground has three pass types. The Essential Pass earns you access to an entire day’s worth of activities and pampering. Enjoy everything from workouts to beauty treatments, all in one place, for just $75. The Luxe Pass is $145 and gets you access to everything The Essential Pass holder gets PLUS a POPSUGAR Play/Ground premium gift bag (valued at more than $600), a reserved Luxe area at the Wake Up Call With Cody Rigsby, a reserved Luxe area at your POPSUGAR Fitness Studio class, and more. With The Mini Pass, you can enter Play/Ground starting at 3:00 p.m. and enjoy sampling and other experiences at The Hub, plus the special musical performances that close out the day.


How does my pass work?


After purchasing your pass here, you’ll receive a confirmation email which will include your schedule for the day. No physical passes are required. We’ll add you to our guest list – all you have to do is show up with your government-issued ID at check-in!


Do you offer refunds?


Unfortunately, once you purchase your pass we cannot issue refunds or exchanges. If you purchased a pass, get ready for a day of unforgettable fun — we promise it’s worth every penny!


What time is Play/Ground? When can I arrive?


For Essential and Luxe pass holders, POPSUGAR Play/Ground is an all-day event, so be prepared to stick around a while! Check-in will begin at 9:30 a.m. for our Wake Up Call With Cody Rigsby. If you’re not attending the Wake Up Call, the rest of the excitement begins at 10:30 a.m. You can always arrive later, but we recommend joining us for the full day! If you have The Mini Pass, your entry starts at 3:00 p.m., which gives you time to hang out and enjoy The Hub and more before our closing event, Chlöe Unplugged, a performance and conversation starting at 4:00 p.m.


Can I leave and come back to Play/Ground?


Yes, you can! Just make sure you keep your wristband for re-entry.


Where do I find my workout class or spa session?


You’ll be able to easily navigate Play/Ground thanks to our staff members and signage which will help you get from point A to point B.


Is there a space to change or shower after my workout?


Unfortunately, we will not have lockers or showers, but there will be bathrooms available for changing and refreshing, as well as refresh stations throughout the space!


Will food be served?


Absolutely! You won’t have to worry about going hungry at Play/Ground because we’ll have an array of sweet and savory options available for purchase in addition to select sampling. We’ve got you covered.


Are there age restrictions?


Play/Ground is restricted to attendees ages 18+. A government-issued ID will be required for anyone who plans to consume alcoholic beverages.


Do I need to wear or bring anything specific?


It’s your day, so wear whatever makes you feel amazing! If you’re planning to join in on our POPSUGAR Fitness Studio, we recommend wearing comfortable athletic wear and closed-toed shoes that will help you move safely and with ease. Yoga mats will be provided.


Is there parking?


ROW DTLA has a parking garage available for your use. Please note that your pass does not cover the price of parking. We recommend carpooling or using ride shares, especially if you’re 21+ and plan on consuming alcoholic beverages. 


Is the space accessible?


Yes, the space is ADA compliant.


Can I change the time of my workout class or spa session?


Yes! Once you purchase a pass, you will receive your own unique user ID and password. Should you want to change something on your schedule, you’ll be able to adjust directly up until Friday, May 26 by logging in to your POPSUGAR Play/Ground account. Please keep in mind that classes are reserved on a first come, first served basis.


I bought a pass; now what?


Congratulations on purchasing your pass for Play/Ground — we’re so excited to have you join us! We will be sharing updates and information about your perfect day with you via email, so sit back, relax, and wait for your great day off to arrive! 


Have more questions?

Please email customerservice@popsugarplayground.com and we’ll get back to you as soon as possible.